<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6987c4be-5e9a-4cbe-9e3a-94a832c0ed4d/badger_no_border.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6987c4be-5e9a-4cbe-9e3a-94a832c0ed4d/badger_no_border.png" width="40px" /> This is the Hustle Badger template for a Snap Product Strategy Text in italic should be removed. Read the guide for this template here.

</aside>

1. Objective

What is the key challenge or problem you are faced with? Why does your team exist? What is its purpose? (1 sentence inspiring statement; 1 sentence: move [metric] from [A] to [B] by [date])

EXAMPLE

“To create a world where anyone can belong anywhere.”

Increase number of booked nights per year from 393m to 525m by end of 2023

2. Vision

What does the future look like? (2-3 paragraphs or 2-3 sketches that highlight key moments in the customer journey)

*EXAMPLE

Booking process*

Booking a stay transforms from a mere transaction to the first step in an unforgettable journey. As travelers start researching their next trip, they will be met with a curated list of accommodation and experiences finely tuned to their unique desires and past journeys. This level of personalization ensures that the magic begins well before they step foot in their destination.

The stay itself

Once they arrive at their accommodation, our guests will be immersed in authentic local culture and spirit. They will be greeted by hosts who, equipped with the best resources and guidelines, offer unparalleled hospitality, cleanliness, and security. This commitment ensures that every traveler finds a home away from home, steeped in authenticity and safeguarded by our trusted platform.

3. Users

Who are we building for? What do they want or need? (1-2 key users, each with 1 line description and 3-4 bullet points of needs)

EXAMPLE

Guests