<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/813335f2-66d8-4e35-bdd5-851e07ca156e/badger.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/813335f2-66d8-4e35-bdd5-851e07ca156e/badger.png" width="40px" /> This is the Hustle Badger template for an Amazon style Press Release & FAQs (PR/FAQs). Read the guide for this template here.

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Best practice in constructing an Amazon style Press Release:

Write from a future, hypothetical perspective. It’s 18 months in the future, and your water cooler idea is now reality. Write that vision.
Keep it to 1.5 pages or below.
Each paragraph should be 3-4 sentences long.
Avoid fat.
This is not a product spec - the FAQ section (Internal) is the place to put business or execution questions & answers.
Avoid internal acronyms, language or phrasing common to your function.
Imagine that you are a television presenter - and write in their voice. This should be done as though broadcasting to millions of people who have no prior understanding or knowledge of your product. Make it simple, compelling and intelligible.

Press Release:

Heading

Name the product in a way the reader (i.e. your target customers) will understand.

This is a standard press release title. Ian McAllister recommends this format: [COMPANY] ANNOUNCES [SERVICE | TECHNOLOGY | TOOL] TO ENABLE [CUSTOMER SEGMENT] TO [BENEFIT STATEMENT]. If you don’t like that one, go onto the press sections of big companies and take a look at how they’re composing their titles.

Example:

“CIRCULERT APP ALERTS SHOPPERS WHEN THE PRODUCTS AND SERVICES THEY WANT BECOME AVAILABLE OR DROP IN PRICE”

Sub-Heading

Describe who the market for the product is and what benefit they get.

One sentence only underneath the title. This should frame the main announcement in a slightly different way. You can add a little more detail.

Date

This is the date you could potentially launch the product.