<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/813335f2-66d8-4e35-bdd5-851e07ca156e/badger.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/813335f2-66d8-4e35-bdd5-851e07ca156e/badger.png" width="40px" /> This is the Hustle Badger template for a product launch plan. Read the guide for this template here.
</aside>
This worksheet is designed to help product managers work collaboratively with marketing teams to plan and execute a successful product launch strategy.
| Feature name | What are we calling this feature? |
|---|---|
| Description | Describe WHAT we are building in 2-3 sentences |
| Purpose | Describe WHY we are building this in 2-3 sentences |
| Launch priority | *Select from: |
Describe the primary users of this feature, their characteristics, and needs.
For example:
| Segment | Description |
|---|---|
| Hosts | New and existing hosts who have a spare room to rent out in their own home |
| Guests | Travellers (especially singles and couples) who are looking to save money and have a unique, authentic experience |
Describe the key benefits each user segment will get from the feature
For example:
| Segment | Value proposition |
|---|---|
| Hosts | * Earn additional revenue from letting out individual rooms instead of whole properties |
| Guests | * Understand the local culture and have a truly personalised travel experience by staying with a local host |
Include links here to any documentation, designs and other information that will be useful. Make sure you keep these up to date!
For example:
