<aside> <img src="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6987c4be-5e9a-4cbe-9e3a-94a832c0ed4d/badger_no_border.png" alt="https://s3-us-west-2.amazonaws.com/secure.notion-static.com/6987c4be-5e9a-4cbe-9e3a-94a832c0ed4d/badger_no_border.png" width="40px" /> This is the Hustle Badger template for our FREE Intro To Product Strategy course. To learn about Product Strategy in more detail, try our full Product Strategy course.

</aside>

1. Objective

What is the key challenge you are faced with?

Consists of:

• Mission - an inspiring statement of your purpose
• Measure - a hard metric that gauges the progress you’ve made

For the measure, use the format: move [metric] from [baseline] to [target] by [date]

<aside> 💡 EXAMPLE

“To create a world where anyone can belong anywhere.”

Increase number of booked nights per year from 393m to 525m by end of 2023

</aside>

Timeframe

• Measure (metric without baseline / target) | * Mission statement
• Measure (with baseline + target) | * Mission statement
• Measure (with baseline + target) | | What this is based on | * Kick off meeting with manager
• Previous OKRs
• Recent strategy / All Hands presentation
• Intuition and gut feel | * Feedback from stakeholders
• In-depth thinking about best wording and metric to use | * Continued feedback from stakeholders (which words resonate)
• Quantitative analysis that underpins metric design |

2. Users

Who are we building for? What do they want or need?

Consists of:

• Jobs To Be Done - what your users need, where they are struggling and how they measure progress
• Customer Journey Map - visualization of how your users experience your product, and how that makes them feel